The
process of selecting appropriate sales leads sometimes referred to as
business leads, can be challenging. In many ways it is as much an art as
a science. While certain criteria must be in place, such as using the
most relevant SIC code, or segmenting by industry, other factors should
also be considered. A business lead must be seen as the key to a future
sale. Therefore, it is important that you get the key that fits. Small
business owners need to educate themselves on each primary field as it
relates to refining their sales prospecting list. Is geography a greater
consideration vs. industry? Is your company limited to doing business
within certain geographic regions? Would you like to target smaller
companies or medium sized companies? Business leads should also be
prioritized by identifying your most imminent prospects? Use industry
classifications and SIC codes to segment your campaign and then go
deeper. Always start by examining the landscape and moving from there.
For example, if you are targeting retail apparel, is your product or
service more suitable for men’s apparel or woman’s apparel? This basic
process can often be taken for granted when developing sales leads.
Mailing Lists
On Demand can provide business
leads, consumer leads, investment leads, internet leads, and many other
types of industry specific sales leads. Our lead lists have a great deal
of value added to them compared to raw data queries
Additional selections available for targeting the most effective
consumer/business list for your needs include:
-
The specific
types of consumer/businesses you want to reach
-
The Standard
Industrial Classification (SIC) Codes for each type of business in
your target market
-
The annual sales
volume of each company on your list
-
The specific
geographical area (i.e. zip code, county, state) you request
-
The option of
radius search from locations of your choice
-
Find the right
businesses and the right contact names to call on
-
Build a mailing
list to send letters, catalogs or an email promotion
-
Save time
prospecting
-
Save money by
targeting only your best leads
When
purchasing sales leads remember the following guidelines:
-
Make sure you
begin with a wide set of prospective industries and companies. Once
you have mapped out the “universe”, start cutting the list down
based on the most likely targets
-
Set clear
priorities from the beginning and re-examine your objectives on a
regular basis
-
Respect your
budget while never sacrificing data quality
-
It is important
to use business leads that include the following fields; company
name, address, geography, SIC code, revenue, and employee size.
Anything more may not be necessary for a wide sweeping sales
prospecting campaign
-
Contact names
are very valuable when buying sales leads
-
Effective
customer service is essential when working with a business lead
provider
For more information or to
place an order, please call us 877.845.6986 today or
email us.
